The IOC loosened its social media rules, and now Olympians are TikTok stars

Olympic athletes are finding unexpected celebrity status during the 2020 Tokyo Games not as gold medalists, but as TikTok stars. Without the strict social media guidelines of the 2016 Rio Games, Olympians are allowed to make more entertaining content.

I, for one, keep forgetting to watch the Olympics. I'm perpetually behind on which...

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